Affiliate Program

Join us on our mission to help people live on their terms as part of the Tortuga Affiliate Program.

Earn money on the travel gear you use and love. If you don’t already own a Tortuga product, we do reserve a small number of samples to send to potential partners. Review what we look for in an affiliate below as well as our Terms & Conditions and then apply.

Benefits of the Tortuga Affiliate Program

10% commission
High AOV of $218
Dedicated Affiliate Manager: You’ll have direct contact with Tortuga’s Affiliate Marketing Manager, Angela Rollins. Feel free to get in contact any time, we’re here to help.
Award-Winning Products: The Outbreaker Backpack is Wirecutter’s Best Carry On Travel Backpack. Our best-selling Setout Backpack won Best Carry On in Carryology’s 2018 Carry Awards.
Regular Product Releases: Tortuga releases new products twice per year on average, so there’s always something new to talk about.
Free Travel Gear: High-performing affiliates receive samples of new products when relevant to share with their audience.
Customer-Centric Company: When customers email us with a question or problem, they’ll get a prompt response from one of our Concierges who have the authority to fix the problem.
Free Shipping: US customers receive free ground shipping for orders over $49.
Common Decency Guarantee: Our warranty covers against defects in materials and craftsmanship for as long as the original customer owns the product.
No Coupon Competition: Many companies put their coupons on coupon sites to entice customers. A customer will learn about a product through your site, do a Google search for a discount code before purchasing, and click through a coupon site to make their purchase. Now the commission went to the coupon site instead of you since they were the last affiliate clicked. Well, we don’t work with coupon sites because we typically only have sales on overstocked products and don’t have public discounts. So you, who recommended the product to the customer, gets the deserved credit.
Robust reporting: We use AvantLink to manage our affiliate program. Their comprehensive reporting makes it easy to see what is working for you.

But why join Tortuga's Affiliate Program when I can just recommend travel backpacks on Amazon?

Higher commission rate: Amazon offers 7% commission for luggage. We offer 10% on all our products.
Longer tracking window: Amazon’s cookie window is just 24 hours. Buying luggage is an investment and travelers often take up to 30 days to decide what’s right for them, so our tracking window gives your audience a full 60 days to make up their mind.
High AOV: Amazon’s travel backpacks are mostly $50 or under -- and you get what you pay for. They’re made with cheap materials that won’t last and put strain on your shoulders through poor design. Focusing on quality and comfort, we boast a high average order value of $218 -- offering the best value on the market, and making the commissions worth your while.

What we look for in an affiliate

The Tortuga Affiliate Program is an exclusive group of bloggers, gear reviewers, podcasters, publications, and brands that align with the Tortuga values. When we consider new affiliates, we look at a website’s:

Content: The most successful affiliates already review or recommend travel gear from first-hand experience on a regular basis. Their audience trusts them and comes to them for advice.

While travel and outdoors tend to overlap, our products are designed for city travel so we typically don’t partner with outdoors sites. We also don’t work with coupon sites because we usually don’t offer sales or public discounts.
Demographics & Psychographics: Tortuga customers are overwhelmingly Millennials and Generation X, without children, and have disposable income. 78% of our customers have at least a Bachelor’s degree.

The Tortuga customer travels primarily to urban centers and is interested in expanding cultural understanding. They seek out the best local cuisine and enjoy finding authentic hidden gems. They would rather own fewer things and have more memories, stories, and friendships. The things they do own are meaningful and high quality.
Domain Authority & Traffic: We choose partners based on relevance, not traffic. However, a good (or increasing) Domain Authority does help.
Appearance: If the site is hard to navigate or covered in clickbait ads, potential customers won’t have a good experience. We’re looking for sites that are easy to use and enhance a reader’s experience.

What we expect from our affiliates

When you join the Tortuga Affiliate Program, we encourage you to share your honest experiences. Our customers research their products thoroughly before buying. An honest review with pros and cons refers more sales than a flimsy but glowing review written without real experience using the product..

You’re welcome to promote our products in the way that resonates most with your audience -- just review our Terms & Conditions, specifically regarding paid ads.

Sign me up!

If you’ve read our Terms & Conditions, fill out our brief application so we can get to know you a little better. We typically review applications within one week. Got any questions? Feel free to get in touch.